Bold new chapter for century old seafood supplier after unveiling rebrand transformation at hands of new leadership

A new chapter unfolds at a leading UK seafood supplier based in Hull as the next generation steps forward to lead the company with a shared vision of innovation, growth, and continued success.

Founded over 100 years ago, Seafish UK LTD has been a cornerstone in the frozen seafood industry, supplying to major retail chains, as well as the education and health and social care sectors.

Siblings Emma Acklam, Robert and Andrew Carter have assumed key leadership roles on the Board of Directors, solidifying their commitment to upholding the values and legacy that their father Bob, and the company’s visionary founder, instilled.

Bob, who spearheaded Seafish UK from its inception, expressed unwavering confidence in the new leadership. He said: “I am immensely proud to see my children take the reins of Seafish UK. They have grown up steeped in the values that underpin our success, and I have full faith in their ability to steer the company toward new heights.”

Under the new leadership, Seafish UK will continue to prioritise quality, affordability and sustainability products. Additionally, Emma is dedicated to modernising operations and expanding the company’s reach through strategic partnerships and digital innovation.

The first major change has been an exciting rebrand and overhaul of the company’s headquarters on Wassand Street, Hull. The comprehensive transformation encompasses a new logo, website, marketing collateral, signage, uniforms and a transportable mini kitchen for tradeshows.

Emma Acklam, Sales and Marketing Director, said: “Our refreshed brand identity marks a significant milestone for Seafish UK. It reflects not just a change in appearance, but a deeper transformation that aligns with our vision for the future. It communicates our adaptability, creativity, and commitment to exceeding expectations.

“Mine and my brothers’ commitment to the core principles of quality, integrity, and customer satisfaction remains unshaken. We are excited to build on the foundation laid by our father, while also embracing new opportunities that arise in the dynamic business landscape.”

Seafish UK employ over 100 people and recently announced a significant expansion of its team through a comprehensive recruitment initiative for varied roles, including a new technical manager, factory supervisors, line leaders and operatives. As well as roles to strengthen the engineering and supply chain teams.

Emma added: “As the seafood manufacturing industry continues to evolve and grow, we are dedicated to fostering innovation and excellence by welcoming new talent into its ranks. 

“The recruitment drive reflects our commitment to providing top-notch seafood products and staying ahead of industry trends. With a strong reputation for being a state-of-the-art processing factory, the company is excited to build upon its success by inviting fresh perspectives and expertise to its workforce.”

To stay up to date with the latest news, information and job vacancies at Seafish UK, follow us on LinkedIn, Facebook, X and Instagram.