Seafish UK is set to introduce an exciting new direction in product innovation at this year’s International Food & Drink Event, with the launch of A Different Catch – Protein Bakes.
Designed to reflect evolving consumer preferences and modern eating habits, the new range reimagines familiar favourites through bold flavours, versatile formats and a fresh approach to protein-based products.
Reimagining Everyday Favourites
The concept has been developed to challenge traditional expectations, offering a new take on convenient, flavour-led meal solutions.
Blending quality ingredients with globally inspired flavour profiles, the Protein Bakes range delivers products that are both comforting and contemporary – ideal for a variety of menus and occasions.
Introducing the Protein Bakes Range
The initial launch features three distinctive variants:
- Mexican Chicken Protein Bake
A vibrant mix of peppers, sweetcorn, kidney beans and diced chicken, combined with Mexican-style cheese, coriander and chilli, finished in a bold, mini tortilla spiced crumb. - Chicken, Ham & Cheese Protein Bake
A comforting blend of shredded potato, mature cheddar cheese, diced chicken and ham, enriched with cream cheese and parsley, coated in golden breadcrumbs. - Bombay Chicken Curry Protein Bake
A flavour-packed combination of mixed vegetables, peppers, rice and diced chicken in a creamy curry sauce, finished with a unique poppadom-style crumb.
Built for Convenience and Versatility
All products in the range are designed with convenience in mind, offering cook-from-frozen formats suitable for both oven and air fryer preparation.
This ensures ease of use across a wide range of settings, while maintaining consistency, quality and strong visual appeal on the plate.
A New Direction for Innovation
Emma Acklam commented:
“With A Different Catch, we wanted to step outside of the expected and explore how we can reimagine familiar formats in a way that feels new, relevant and exciting. The Protein Bakes range is all about bold flavours, versatility and meeting the needs of today’s consumers, while still delivering the quality and consistency our customers trust us for.”
See It First at IFE 2026
Visitors to International Food & Drink Event will be among the first to discover and try A Different Catch, as Seafish UK showcases the range as part of its latest product innovation on stand N3950.
The launch represents a continued commitment to developing products that respond to changing tastes while delivering on flavour, convenience and creativity.
To find out more book a meeting with the team at IFE –https://www.seafishuk.co.uk/meet-us-at-the-ife-2026/
