Seafish UK is thrilled to announce its latest expansion into the retail market with a major new partnership with Heron Foods, a fellow local East Yorkshire business headquartered in Melton. This exciting collaboration will see Seafish UK’s premium battered haddock fillets available from Monday, 12 August, across Heron Foods’ extensive network of high street discount supermarkets.

Heron Foods, known for offering quality products at affordable prices, shares Seafish UK’s commitment to delivering exceptional value to customers. This partnership not only strengthens Seafish UK’s presence in the retail sector but also underscores the company’s dedication to supporting local businesses and fostering growth within the region.

Emma Acklam, Director of Sales and Marketing at Seafish UK, expressed her enthusiasm for the new partnership, stating, “We are incredibly proud to partner with Heron Foods, a company that, like us, has deep roots in East Yorkshire. Our battered haddock fillets will now be available in their stores, bringing the taste of our premium seafood to even more customers. This is just the beginning, and we have more exciting projects in the pipeline.”

This collaboration marks a significant milestone for Seafish UK as it continues to expand its footprint in the retail market, bringing high-quality seafood products to a broader audience. The partnership with Heron Foods reflects Seafish UK’s ongoing commitment to excellence, innovation, and supporting local communities.